He will be based in the Corporate Headquarters in Naples, Florida.
According to the Beasley press release McCurdy has earned his stellar reputation as a leading sales authority in the radio industry, most recently when he served as president of Upping the Volume a sales consultancy, which uses data to help clients better position radio to prospects. Over three decades, Bob has trained hundreds of sales people in addition to being one of the key voices for the radio industry with both advertisers and agencies.
He has held prominent sales and management positions in Chicago, Minneapolis and New York, where he became President of Katz Radio in 1990. In 2009, Bob became the President of Katz Marketing Solutions, then the new business arm of the Katz Radio Group.
“We are absolutely delighted to welcome Bob to Beasley’s corporate office,” said Interim CEO Caroline Beasley. “He is a champion for the radio industry, and well-known by both advertisers and agencies.”
“As we continue to focus on bringing our partners more value, Bob’s unique ability to analyze research and repurpose it for our clients’ benefit will certainly accelerate this initiative!” added Chief Revenue Officer Heather Monahan.