The move is effective immediately and comes almost a year to the date Payne was riffed by CCM+E.
Previously, Payne was PD for CCM+E's AC WMGF Orlando for 14 years.
SVP Maureen Lesourd said, “Ken’s command of the format combined with his initiative and innovation will continue Magic’s growth trajectory in the ratings. He is a proven leader with a proficiency in research that will further enhance the station’s relevance in the lives of listeners and effectiveness for our advertisers.”
Payne added, “It’s a great privilege to join the Lincoln Financial Media family. Magic is a market leader delivering music and meaningful conversation to more than 800,000 listeners each week, making it an enormous force in South Florida. It’s a thrill to be part of such a prestigious team and legendary radio station.”