Tuesday, December 10, 2013

Philly Radio: WMMR's Camp Out Sets New Record

WMMR 93.3 FM's morning show, Preston and Steve once again, camped out in a parking lot for a week’s worth of broadcasts to generate interest and motivate listeners to donate food to feed the hungry.

The just completed marathon netted a record amount of food and cash donations for Philabundance- the Delaware Valley food bank responsible for distributing food to the needy.

WMMR listeners and sponsors donated 772,468 pounds of non-perishable food – 386 tons filling 37 tractor trailers.

$240,521 in cash was also raised even though the focus of Camp Out is for food donations- from as many donors as possible.  One cash donation of $80,000 came from an anonymous source after hearing of Camp Out For Hunger on WMMR.

The Preston and Steve Show welcomed dozens of Hollywood celebrities, local personalities and live music each day.  In addition to featuring a different, local house band each morning, national recording artists performed including Matisyahu, Sponge and Living Colour.

Camp Out for Hunger, after many years in Plymouth Meeting, took over an entire parking lot at Xfinity Live, at Philadelphia’s Sports Complex, and in the shadow of the Old JFK Stadium, where another hunger relief effort was staged.

Bob Geldoff’s 1985 Live Aid concerts, hosted in Philadelphia and London, generated renewed awareness and relief in global hunger.

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