Stephen Burke, NBCUniversal CEO, spoke to analysts during a Comcast Corp. second-quarter earnings call. Although he didn’t go into too much detail, Burke said: “Our service is very different than Netflix. ... We believe we have a very innovative way of coming into the market that is different from anything else in the market. I would expect the vast majority of the consumption in the beginning would be acquired.”
Right now, he believes around 80% of all Netflix programming is acquired.
Burke says “some” money will be spent on originals. For instance, NBCU will continue comedy “A.P. Bio” for the new streaming service; the show had a run on the linear NBC broadcast network.
He added: “We have a number of originals actually tied to libraries that we currently own.” Also, the new streaming service will benefit from the NBC-produced popular comedy “The Office.”