Thursday, April 25, 2019

WTOP Again Tops Best Radio Billing List

BIA Kelsey has released its Top Ten list of the Top billing radio stations in the U-S.

And there's a familiar station topping the list: Hubbard's Radio's All-News WTOP in Washington DC.

BIA reports that in 2018 WTOP’s revenue jumped to $69 million. That’s up from $67.8 million in 2017. In the past four years, as the number one billing radio station, WTOP revenue totals $270 million.

Mark Fratrik, SVP and Chief Economist, BIA Advisory Services stated, “Although local radio stations are still important players in their markets and are managing to maintain their position in the top five advertising platforms, we do expect the OTA advertising revenue of U.S. radio stations to decrease this year by 1-2 percent and through the next few years.”

He forecasts that combined radio revenues will remain relatively flat for at least the next five years, while digital platforms will hit $1 billion by 2020.

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