Poll: Top Media Brands Unveiled

Measuring brand health over time, the EquiTrend Brand Equity Index is comprised of three factors – Familiarity, Quality and Purchase Consideration – that results in a brand equity rating for each brand. Brands ranking highest in equity receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. This year, more than 45,000 US consumers assessed nearly 2,000 brands across 196 categories.

“This year we added nearly 100 new brands across 11 new categories from voice-assistants to wearable tech. Yet the common thread that runs across all the brands awarded here is their consumer devotion and respect for —and expectation of —performance. ” says The Harris Poll CEO, John Gerzema. “These are brands Americans especially love and expect great things from in the future.”

This year, the 31st year that the Harris Poll has been measuring brand equity, 91 companies were awarded the coveted Brand of the Year designation across 87 categories.

Here are the best media and entertainment brand according to Harris:

• Audio Streaming Services: Apple Music
• Factual Entertainmenr: (TIE) National Geographic Channel/Discovery Channel
• General Entertainment: USA Television Network
• Kids TV: Disney Channel
• News Service: National Public Radio (NPR)
• Pay Cable TV Network: HBO Television Network
• Social Networking Site: YouTube
• Sport League: NFL (National Football League)
• TV Network: ABC Television Network
• TV News: The Weather Channel