"We are always on the hunt for strategic acquisitions that complement the audiences that we serve," says broadcast media president Dave Santrella.
Ideologically, Salem radio hosts are simpatico with Fox News' opinion hosts, and the company similarly views itself as a counterweight to mainstream media. In the past two months, the company extended the contract of conservative hosts Larry Elder and Mike Gallagher (a Fox News contributor) through 2022 and 2023, respectively.
While the larger Sinclair Broadcast Group is seen as merely politically conservative, Salem offers both right-leaning talk and Christian-centric content. "The beauty of Salem is that we look at our company as serving some very distinct audiences and doing that better than anybody else," Santrella says. "Sinclair is a fantastic broadcaster, but they're still a general market broadcaster, as is iHeart or Cumulus."
Salem's digital acquisitions have turned heads, but the company's revenues primarily come from 116 radio stations in 39 markets (75 percent), with a publishing business — Regnery — also chipping in about 10 percent.