Friday, June 1, 2018

Report:Cable News Viewing Slows Down

Cable news networks had a general overall viewing pullback in May, in part, due to NBA playoff viewing, according to Wayne Friedman at MediaPost.

Fox News Channel still leads all cable news networks.

While prime time grew 6% to 2.38 million viewers and 2% among key 25-54 viewers to 461,000, it slipped in total day (6 a.m. to 6 a.m. viewing). It was down 2% in total viewers to 1.4 million and 8% lower in 25-54 at 279,000.

Fox News Channel came in second place overall to TNT -- which had heavy NBA playoff programming.

After almost a year of nonstop growth, second-place cable news net MSNBC lost some ground. In prime time, the network was down 2% to 1.65 million and 21% lower in 25-54 viewers to 329,000. Total day viewing went south: 1% to 914,000 and 11% lower in 25-54 to 196,000.

Still, MSNBC says in looking at 9 a.m. to 5 p.m., it witnessed growth -- while Fox News and CNN declined. For May, in total viewers, MSNBC was up 4% with Fox News down 9% and CNN losing 21%.

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