Wednesday, May 30, 2018
Laura Ingraham’s Fox News Ratings Are Up 16% Since Boycott
Even as dozens of sponsors dropped her program, Ingraham has remained strong. In fact, her first six weeks since the boycott have shown an improvement over the the previous six weeks in both overall viewers and in the advertiser-coveted 25-54 year-old demographic.
In the half-dozen weeks since she returned from a suspiciously timed vacation, Ingraham has netted an average of 2.656 million viewers nightly, with roughly 553,000 of those coming from the key demo. The comparable figures in the same time period preceding the boycott were 2.284 million total and 471,000 demo viewers.
The Wrap does that math for you: Ingraham’s show is up 16 percent and 17 percent, respectively, since the boycott.
The show’s closest competition, MSNBC’s “The Last Word With Lawrence O’Donnell,” is down 1 percent overall (2.253 million vs. 2.231 million) and down 7 percent in the demo (491,000 vs. 457,000), while “CNN Tonight” ticked up 2 percent overall (1.005 million vs. 1.026 million) but is down 6 percent in the demo (374,000 vs. 353,000).
Posted 3:44:00 AM