Tuesday, October 24, 2017
CNN Launches 'Facts First' Campaign
The ad begins with an image of an apple, which stays on screen as a voiceover with text says, "This is an apple. Some people might try to tell you that it's a banana. They might scream 'banana, banana, banana' over and over again. They might put BANANA in all caps. You might even start to believe that this is a banana. But it's not."
The ad ends by showing the tagline, "Facts First," followed by CNN's logo.
Driving home their point more, CNN also switched its Twitter header to a photo of the apple with the hashtag #FactsFirst. Network executive VP and chief marketing officer Allison Gollust told Variety about the new ad campaign, "There's a conversation happening around journalism and media and the First Amendment. It's happening right now. We felt compelled to participate in that conversation with a brand campaign that reminds people who we are and what we do and why we do it."
Posted 3:21:00 AM