Tuesday, October 24, 2017

CNN Launches 'Facts First' Campaign

CNN is the favorite target of President Trump's "fake news" accusations against the news media, and it's now chosen an interesting way to fire back, with a new ad out yesterday that stars an apple.

The ad begins with an image of an apple, which stays on screen as a voiceover with text says, "This is an apple. Some people might try to tell you that it's a banana. They might scream 'banana, banana, banana' over and over again. They might put BANANA in all caps. You might even start to believe that this is a banana. But it's not."

The ad ends by showing the tagline, "Facts First," followed by CNN's logo.

Driving home their point more, CNN also switched its Twitter header to a photo of the apple with the hashtag #FactsFirst. Network executive VP and chief marketing officer Allison Gollust told Variety about the new ad campaign, "There's a conversation happening around journalism and media and the First Amendment. It's happening right now. We felt compelled to participate in that conversation with a brand campaign that reminds people who we are and what we do and why we do it."

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