D/FW: KMVK Raises $360K+ For Texas Children's Hospital

Entercom raised over $360,000 for pediatric medical attention for local Texas Children’s Hospital patients during KMVK 107.9 FM’s inaugural “La Grande Radiothon” in Dallas-Fort Worth.

“The results of this first annual event are a nod to the strength of our brand in the Hispanic community, reaffirming that our La Grande talent are relied upon as a trusted voice and a familiar friend in the market,” said Brian Purdy, Regional President and Market Manager, Entercom Dallas. “I’m proud of our station’s efforts and the support from our listeners to ensure our inaugural radiothon was a success.”

The “La Grande Radiothon” was broadcast live from the La Grande 107.9 studios from 6:00 a.m. through 6:00 p.m. CT on Thursday, December 3 and Friday, December 4. Programming featured interviews and stories from families who have benefitted from Texas Children’s Hospitals.

Texas Children's Hospital is a not-for-profit organization whose mission is to create a healthier future for children and women by leading in patient care, education and research.

Entercom is committed to supporting the health and success of the communities that are the heart of its business. “La Grande Radiothon” is a part of Entercom Serves, the Company’s social impact platform that raises awareness of social issues and brings communities together for good. Entercom unites with its listeners and brands to support sound communities through several pillars of impact: children’s health, mental health and anti-bullying, veterans and service members, the environment, civic education, and diversity, equity and inclusion.