Thursday, December 10, 2020

Report: Sales Of Vinyl Records Spike

Shopping and promotions on Black Friday (Nov. 27) helped push vinyl album sales to a historic high in the U.S., according to Billboard citing Nielsen Music/MRC Data.

In the week of Nov. 27-Dec. 3, 1.253 million vinyl albums were sold (up 56%) -- the largest sales week for the format since Nielsen Music/MRC Data began electronically tracking music sales in 1991. It’s only the second time that weekly vinyl album sales surpassed 1 million in the Nielsen Music/MRC Data era. The last time it happened was just under a year ago, when 1.243 million were sold in the week ending Dec. 26, 2019.

Bolstering the robust sales week was Record Store Day Black Friday festivities at independent record stores, as indie physical store sales accounted for 542,000 vinyl LPs sold in the week ending Dec. 3 (up 135%). That’s the second-largest week ever for indie store vinyl album sales -- runner-up only to Record Store Day 2019’s week (673,000; week ending April 11, 2019). Record Store Day Black Friday traditionally sees the release of an array of limited-edition and exclusive vinyl albums, which assist in driving big sales numbers.

Also helping sales in the week ending Dec. 3: continued promotions and visibility of vinyl LPs at mass merchants like Walmart and Target, as well as Amazon and Barnes & Noble, among others.

The top-selling vinyl album in the week ending Dec. 3 was Harry Styles’ Fine Line, with 15,000 copies sold (up 12%); it rises 2-1 on the latest Vinyl Albums chart (dated Dec. 12). Vince Guaraldi Trio’s soundtrack to the A Charlie Brown Christmas TV special was the No. 2 vinyl seller of the week (rising 5-2 with 11,000; up 37%) while Queen’s Greatest Hits was the No. 3 biggest-selling LP of the week (up 4-3 with just under 11,000; up 26%). Billie Eilish’s When We All Fall Asleep, Where Do We Go? (6-4 with 10,000; up 70%) and Taylor Swift’s Folklore (1-5 with just under 10,000; down 36%) round out the top five.

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