Shopping and promotions on Black Friday (Nov. 27) helped push vinyl album sales to a historic high in the U.S., according to Billboard citing Nielsen Music/MRC Data.
In the week of Nov. 27-Dec. 3, 1.253 million vinyl albums were sold (up 56%) -- the largest sales week for the format since Nielsen Music/MRC Data began electronically tracking music sales in 1991. It’s only the second time that weekly vinyl album sales surpassed 1 million in the Nielsen Music/MRC Data era. The last time it happened was just under a year ago, when 1.243 million were sold in the week ending Dec. 26, 2019.
Also helping sales in the week ending Dec. 3: continued promotions and visibility of vinyl LPs at mass merchants like Walmart and Target, as well as Amazon and Barnes & Noble, among others.
The top-selling vinyl album in the week ending Dec. 3 was Harry Styles’ Fine Line, with 15,000 copies sold (up 12%); it rises 2-1 on the latest Vinyl Albums chart (dated Dec. 12). Vince Guaraldi Trio’s soundtrack to the A Charlie Brown Christmas TV special was the No. 2 vinyl seller of the week (rising 5-2 with 11,000; up 37%) while Queen’s Greatest Hits was the No. 3 biggest-selling LP of the week (up 4-3 with just under 11,000; up 26%). Billie Eilish’s When We All Fall Asleep, Where Do We Go? (6-4 with 10,000; up 70%) and Taylor Swift’s Folklore (1-5 with just under 10,000; down 36%) round out the top five.