During this season of giving, St. Jude Children's Research Hospital® reached its fundraising goal during its annual St. Jude Promesa y Esperanza® (Promise and Hope) event on December 3-4. The live broadcast on Univision's Uforia, the largest Hispanic audio network in the United States, raised over $4.1 million for St. Jude.
To raise awareness and support in the form of monthly pledges for St. Jude Children's Research Hospital, the fundraiser promoted the new "We Won't Stop" t-shirt worn by Hispanic celebrities and artists and shared on their social media platforms. Special thanks to Univision's on-air personalities who volunteered their time, including Omar Velasco and Argelia Atilano of El Show de Omar y Argelia, Sylvia del Valle "La Bronca" of El Free-Guey, Raúl Molinar, Carla Medrano and Andrés Maldonado of El Bueno, La Mala y El Feo, Javier Romero, Danny Cruz and Vela of "El Desayuno," Alberto Sardiñas of "El Show de Alberto Sardiñas," Raúl Brindis of "El Show de Raúl Brindis," Maria Esther Mendez and Pancho Mercado of "La Chula y La Bestia," Santi y Laurita of "El Flow," Jose Antonio and Roxana of "Tardes Calientes," Brea Frank and Shino Aguakate from LaGozadera 96.3 NY, Moreso from KQ580 and Dr. Cesar Lozano.
"The unwavering commitment of our St. Jude Promesa y Esperanza partners resonates in Hispanic communities nationwide and speaks to the deep impact shown when everyone unites around a common purpose to save children here and around the world," said Richard C. Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital. "This year has been unique in so many ways, but we are thankful for the steadfast support from generous Univision listeners and viewers from across the country who help make the lifesaving treatment and research at St. Jude Children's Research Hospital possible."
The event aired live across many of Univision's popular Uforia radio stations in top markets including Chicago, Dallas, Houston, Los Angeles, Miami, New York, Puerto Rico and more.