Tuesday, August 7, 2018

Providence Radio: WPRO Adds College Hoops Coverage

Providence College Athletics and its multimedia rights-holder, Learfield, have announced a five-year agreement with Cumulus Media, Inc. to become the official radio home of Providence College men’s basketball on NewsTalk WPRO 99.7FM & AM 630.

“WPRO is a big part of the culture of radio in Rhode Island and Southeastern New England,” Providence College Men’s Basketball Coach Ed Cooley said.

WPRO 630 AM (5 Kw, DA-N)
“I believe this will provide our fans the opportunity to get more coverage and access of Friar basketball. We are looking forward to hitting the airwaves on  WPRO, the new home of Providence College men’s basketball."

Beginning with the 2018-19 basketball season, Friars men’s basketball games, in addition to all pregame and postgame network programming and the Ed Cooley Radio Show will be carried live on WPRO. Ed Cooley Radio Show will air on select weeknights throughout the basketball season. John Rooke and Joe Hassett, who have been the voices of Friar Basketball for more than 30 years, will call all Friar games this season.

Cumulus Media Providence Market Manager Holly Paras states, “Providence College is the premier Men’s College Basketball program in Southern New England.  We are so proud to have them return to the airwaves at NewsTalk 99.7 FM & AM 630 WPRO!  We are enthused about the partnership and look forward to many great seasons of Friar Basketball.”

WPRO 92.3 FM (39 Kw) Red=Local Coverage Area
With this move, NewsTalk 99.7FM & AM 630 will actively promote their brand as “Home of Providence College Basketball.” The Cumulus Media agreement marks the first time Providence College men’s basketball will be carried concurrently on an AM & FM signal in Providence. The new relationship also provides additional branding opportunities for Friar basketball, including live remote broadcasts at the Dunkin’ Donuts Center and during “Late Night Madness,” the kickoff to the basketball season, and station appearances by other stations in the Cumulus Media Providence cluster (92PRO-FM, Lite Rock 105, HOT 106).

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