NASH ICONS, a strategic partnership between the two entertainment and media leaders, was created last month to expand the growing NASH platform by showcasing Nashville’s most iconic talent from the last 25 years. In addition to the partnership with Big Machine, Cumulus will introduce NASH ICONS branding on some owned-and-operated radio stations and syndicate NASH ICONS content to affiliate stations through WestwoodOne.
Weatherson has a 35-year history of working with some of the biggest musical talents and brands. He most recently led the Nashville office of 19 Entertainment, owner of the American Idol franchise, and previously led projects for Taylor Swift in management role at 13 Management.
During his tenure at Walt Disney Records, Weatherson was appointed General Manger in 2006 with worldwide responsibilities that resulted in record-breaking sales highlighted by the Platinum and Multi-Platinum branded releases of Hannah Montana, High School Musical, Cars and Tron. His projects featured music from such artists as Miley Cyrus, Rascal Flatts, Brad Paisley, Taylor Swift, John Mayer, Daft Punk and many others.
"I have known Scott Borchetta for nearly 25 years and I am honestly thrilled and honored to finally get to work directly with him and his team as well as Cumulus on this groundbreaking concept,” said Weatherson.
“Jim’s experience and the respect he’s earned in the music business will enable NASH ICONS to quickly become a leader in recording and live events for the Country stars we hold in such high regard,” said John Dickey, Executive Vice President and co-COO of Cumulus.
NASH ICONS provides a new distribution platform for Country music’s most iconic artists, including future recordings. Driven by Country music fans’ desire for more exposure to their all-time favorite artists, NASH ICONS is an important complement to the more contemporary-focused NASH brand. Like its sister brand, NASH ICONS will provide advertisers the opportunity to engage with the passionate Country fan base across a multi-media platform that spans radio, television, digital, magazine and live events.
NASH ICONS is based at the NASH Campus in Nashville, the nation's only multi-media facility devoted solely to producing and distributing content based on the Country music lifestyle. Featuring three studios designed for a combination of TV and radio programming, indoor and outdoor event space, a print newsroom and extensive office space, leading Country stars such as Taylor Swift, Brad Paisley, Lady Antebellum and Sheryl Crow are among the early visitors.