Thursday, June 19, 2014

Chicago Radio: Report..Eddie & Jobo Flirting With WLS-FM

Ed Volkman and Joe Colborn, the iconic Chicago radio duo known as Eddie & Jobo, could be headed for yet another comeback — this time, according to chicago media blogger Robert Feder,  on classic hits WLS 94.7 FM.

Talks first began in May when the two met with John Dickey, co-chief operating officer and executive vice president of Cumulus Media, sources said. No agreement was reached, but negotiations are expected to start up again this week on plans to sign them for mornings.

Feder reports Volkman is enthusiastic about the prospect, but Colborn acknowledged misgivings about returning to the morning grind he first undertook with Volkman at CBS Radio contemporary hit WBBM 96.3 FM in 1988.

Except for Facebook, Twitter and their ubiquitous United Auto Insurance commercials, the two have been sidelined since December 2012 when CBS Radio dropped them from classic hits WJMK 104.3 FM.

Brant Miller, veteran chief meteorologist at NBC-owned WMAQ-Channel 5, has been doubling as morning host on WLS FM since October 2012. He previously hosted mornings on the station from 2008 to 2010.

Ratings have skyrocketed in recent months for WLS FM, which currently ranks sixth overall with a 4.3 percent 6+ share and a cumulative weekly audience of 1,418,800. While middays, afternoons and evenings all finished in the top 10, mornings continue to underperform for the station. Miller’s show is tied for 13th with a 2.9 share.

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