recode.net. Samsung’s Milk Music and the forthcoming Beatport music app from SFX – will also be offered to customers free of data charges.
The announcement recognizes the growing popularity of streaming music as well as the fact consumers have a tough time knowing how much data such services will use.
Consumers increasingly are tuning in Spotify and other music services to listen to millions of songs on-demand. Global revenues from music subscription services exceeded $1 billion for the first time last year, according to the IFPI, the music industry’s international trade group.
T-Mobile cited the results of a CivicScience poll in which 37 percent of mobile phone users said they avoid streaming on their phones – the majority out of fear that they’ll use up their data and run into overages.
“We want people to enjoy their music worry-free – the way it’s meant to be,” T-Mobile Chief Marketing Officer Mike Sievert said in a statement.
Some in the music industry expressed skepticism that data limits are restricting mobile consumption, noting that songs don’t take up as much data as video — and most consumers tend to use Wi-Fi for such services.
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