Univision Jose Valle issed a statement Monday:
"Univision is fully committed to quality data. Nielsen recently reached out to inform us that a media affiliated household had been identified in Los Angeles, and that it was connected to a Univision radio employee from the KSCA station. This household was separate from and unrelated to the prior problem that Nielsen had identified in connection with the Los Angeles ratings. We commenced an investigation and took immediate action by terminating the employee based on our findings. We are cooperating fully with Nielsen and the MRC to ensure the industry has quality data.
A radio station employee being related to a Nielsen participant seriously undermines the industry and is unacceptable. We will continue to cooperate fully and ensure the efficacy of our internal training and compliance programs, which will be ongoing across all Univision stations.”
Nielsen also released a statement:
Nilesen will conduct an impact analysis extending back over the last year and will provide the market with this analysis. The behavior of a media affiliated household not self-reporting is a serious violation of data integrity standards.
Nilesen is committed to upholding the highest standards of data integrity and acts swiftly to meet those standards. We will be taking a number of actions to minimize the risk of reoccurrence and ensure users of Los Angeles ratings data are adequately and prominently notified. Additionally, Nilesen will be implementing an immediate and aggressive review of our policies and procedures to protect integrity of our panels. We will be transparent with the industry and share our plans as quickly as possible."
Nielsen also stated it will maintain the delivery schedule announced last week.
- LA PPM data for the May 2014 report month and May Week Four (Weeklies data) will released on Tuesday June 17th at 9a PT
- June 2014 Week One data will also be released along with the May 2014 data. Revised Los Angeles data for the APRIL 2014 report period will be released at 9a PT Thursday JUNE 19th.