Thursday, April 8, 2021
Westwood One Adds 'Picks Central' to Program Offerings
Cumulus Media’s Westwood One expands its broadcast programming offerings with “Picks Central” from Barstool Sports. “Picks Central” airs weekdays from 3-4 p.m. ET and is available for delay broadcast.
The daily gambling and sports show is hosted by Brandon Walker with a rotation of Barstool personalities such as Dave Portnoy and Dan “Big Cat” Katz, who provide the scoop on the best gambling lines of the day. The crew discusses relevant sports topics, bad beats, moneylines, and over/unders. They also offer their thoughts on where to place winning bets for every sport under the moon.
Barstool Sports is the preeminent next generation sports media brand and platform, driving 1.2 billion average monthly social views and 8 million average monthly podcast listeners, delivering content 24hrs/day 365 days a year. Barstool consistently demonstrates the ability to convert fans for ad partners, and have solidified a diversified revenue base across sports, gambling, food, TV, film, gaming, military, lifestyle, and pop culture.
Posted 1:29:00 AM