Thursday, April 9, 2015

Streaming Reaches New High

Webcast listening rose 5% month-over-month in February, and 40% year-over-year, according to the Webcast Metrics Top 20 Ranker just released by Triton Digital. (Mon-Sun, 6am-midnight, domestic U.S. streaming. Our key metric of record is Average Active Sessions [AAS].)

Pandora crossed the 2-million AAS mark for the first time in February.

Looking at individual month-over-month activity in the top-20 group, Idobi was the big gainer, with 63% more Average Active Sessions (after a large reported dip in January). Slacker rose 9%, according to the RAIN Newsletter.

Compared to the month prior, the Top 40 (CHR) format showed the largest gains with an 11.5 percent increase in AAS (M-F 6A-8P).

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