Friday, April 10, 2015

Broadcast TV Ratings Highlights

CBS's The Talk  topped  ABC's The View” in both viewers and women 18-49 for the second time in four weeks, according to Nielsen live plus same day ratings for the week ending April 3. The Talk averaged 2.55m vs. “The View's” 2.49m.  Among the key women 18-49 demographic, The Talk averaged 0.7/05, +17% ahead of “The View's” 0.6/05.  This marks THE TALK's fourth win in viewers and second in women 18-49 this season.

The Tonight Show Starring Jimmy Fallon” and “Late Night with Seth Meyers” have dominated late-night ratings for the week of March 30-April 3, outscoring their ABC and CBS time-period competition in every key measure — adults, men and women 18-34, 18-49 and 25-54, plus total viewers.  In the 11:35 p.m. ET hour, Fallon outdelivered ABC’s “Jimmy Kimmel Live” and CBS’s “Late Show with David Letterman” in all key measures. Meyers prevailed over Corden in the 12:35 a.m. hour in every key category and won his head-to-head 12:30-1 a.m. half-hour versus “Nightline” in each of those measures.

Season to Date, ABC's This Week” is outdelivering NBC's Meet the Press in Total Viewers and Adults 25-54 for the 2nd Year in a Row Seeing its Largest News Demo Lead in 21 Years ABC News’.

ABC News’ “Good Morning America” finished as the No. 1 morning newscast in Total Viewers (5.251 million) and Adults 25-54 (1.901 million) for the week of March 30, 2015, based on Live +Same Day Data from Nielsen Media Research.  “GMA” led NBC’s “Today” (4.610 million and 1.772 million, respectively) by 641,000 Total Viewers and by 129,000 Adults 25-54.   Season to date, “GMA” is the No. 1 morning newscast in Total Viewers and Adults 25-54.  “GMA” is leading “Today” by 618,000 Total Viewers and by 150,000 Adults 25-54.  In fact, “GMA” has increased its season margins over “Today” versus the same point last season in both Total Viewers (+2% - 618,000 vs. 607,000) and Adults 25-54 (+63% - 150,000 vs. 92,000).

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