For many years, WHBQ was considered a "farm club" for RKO.
|WHBQ promotional drink coaster|
In the 1960s, under the guidance of Bill Drake, WHBQ became Boss Radio. By the late 70s, the once-mighty music station could no longer compete with the increasing popularity of FM-band musical stations. They tried an oldies oriented format from 1981 to 1983 before switching to News/Talk. In 1988, RKO sold WHBQ to Flinn Broadcasting who tried oldies again, country and even heavy metal late at night, Today its focus has shifted to sports.