Monday, April 28, 2014
Newspaper Ad Revenue Continues Precipitous Free Fall
Newspaper print advertising revenues of just $17.3 billion in 2013 fell to the lowest level of print advertising since the Newspaper Association of America started tracking industry data in 1950.
In constant 2013 dollars, advertising revenues last year were $2.7 billion (and 13.5%) below the $20 billion spent in 1950, 62 years ago. Print advertising last year was almost $2 billion below the level of $19.2 billion in 2012, which was the first year that print advertising revenues fell below the 1950 level.
The decline in print newspaper advertising to a 63-year low is pretty amazing by itself, but according to Mark J. Perry at aei-ideas.org, the sharp decline in recent years is stunning. Newspaper print advertising revenues decreased more than 50% in just the last five years, from $37.6 billion in 2008 to only $17.3 billion last year; and by almost 70% over the last decade, from $56.9 billion in 2003.
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Posted 3:47:00 AM