Tuesday, December 29, 2020

Sports Betting VSiN Moving Audio To iHM

VSiN, The Sports Betting Network, today announced the expansion of its partnership with iHeartMedia to significantly increase its audio reach. 

As part of this wide-ranging multimedia partnership, on January 1, 2021 VSiN will move its dedicated streaming radio station from SiriusXM to iHeartRadio, the leading all-in-one free digital music, streaming radio and podcasting platform, bringing VSiN’s unique coverage of the sports betting markets to more listeners than ever, completely free for the first time.

“We’re thrilled to build on the success we’ve had with iHeart on the podcasting and betcasting front to announce an expanded partnership that will help us offer a better product to a broader audience for free,” said Brian Musburger, founder and CEO of VSiN.

“We believe that removing the subscription hurdle on audio platforms will launch the critical next chapter for us on a technologically ubiquitous platform and set us up for 24/7 live programming in the very near term. This not only allows VSiN to get to more listeners on more devices but also to capture more advertising revenue as legalized sports betting continues its rapid spread across the U.S.”

Building on the incredible momentum experienced over the past several months, VSiN is capitalizing on the expanded audiences and business opportunities offered by this new partnership with iHeartRadio. 

The components of this partnership include:
  • Dedicated live iHeartRadio station – VSiN will broadcast live daily on iHeartRadio from sports books and gaming properties in Las Vegas and around the country. VSiN offers credible, straight forward sports betting information from authoritative sources who will share and discuss real-time news, analysis and data to inform and entertain sports fans, providing insights into how the lines are made.
  • Podcasts – The No. 1 podcast publisher will distribute VSiN’s current shows through the iHeartPodcast Network, plus iHeartRadio and VSiN will collaborate on the development of new upcoming sports betting podcasts.
  • Betcasts – The recently debuted EPL BetCast Radio brings real-time sports betting audio content directly to fans of the world’s most popular sport, soccer. The innovative new bestcasting product leverages iHeartRadio’s advanced technology platform to stream high quality, low latency audio feeds that are essential for delivering timely sports betting news and information. The live audio broadcast brings one marquee soccer match each week throughout the 2020-21 season. The partnership will also include the launch of several new sports betcasts.

“VSiN is at the forefront of the sports betting industry, delivering the most credible content in the industry since it launched in 2017,” said Darren Davis, President of iHeartRadio and iHeartMedia Network Groups. “iHeartRadio is the ideal platform to enable this team to reach an even larger audience, and to educate and entertain more sports fans on the betting industry.”

The free VSiN streaming station will begin on January 1, 2021 on iHeartRadio just as the ball drops at 12a ET. 

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