UPDATED: 12/30/20 2:00 PM...Amazon announced Wednesday that it’s acquiring podcasting company Wondery, expanding its catalog of original audio content.
As part of the deal, Wondery will join Amazon Music, the e-commerce giant’s music streaming business. Amazon Music in September added podcasts to its platform, looking to carve out a share of the increasingly competitive podcasting market, in which Spotify, Apple and others have gained ground.
Terms of the deal weren’t disclosed. An Amazon spokesperson declined to comment. Wondery declined to comment. The possibility of a deal was first published earlier this month.
Wondery, founded in 2016, has produced some of the most popular podcasts in recent years, including true crime series like “Dirty John,” “Dr. Death” and “Over My Dead Body.” The podcast producer and network says it counts more than 10 million unique listeners each month.
Amazon released the following statement:We’re pleased to announce that Wondery—an innovative podcast publisher with a track record of creating and producing top-rated podcasts—has signed an agreement to join Amazon Music. Wondery is an innovative podcast publisher with a track record of creating and producing top-rated podcasts that entertain and educate listeners, including “Dirty John,” “Dr. Death,” “Business Wars,” and “The Shrink Next Door.” Wondery is already delighting listeners with its collection of immersive podcasts, and the company is evolving this entertainment medium into a truly new and exciting experience. When the deal closes, nothing will change for listeners, and they’ll continue to be able to access Wondery podcasts through a variety of providers. With Amazon Music, Wondery will be able to provide even more high-quality, innovative content and continue their mission of bringing a world of entertainment and knowledge to their audiences, wherever they listen.
Amazon Music launched podcasts in September 2020, and together with Wondery, we hope to accelerate the growth and evolution of podcasts by bringing creators, hosts, and immersive experiences to even more listeners across the globe, just as we do with music. This is a pivotal moment to expand the Amazon Music offering beyond music as listener habits evolve. Our commitment to podcasts, our focus on high quality audio with the Amazon Music HD tier, and our recent partnership with Twitch to bring live streaming into the app, make Amazon Music a premiere destination for creators.
Together with Wondery, we will continue to bring more customers to streaming as we expand selection and ensure we are a destination for our customers to find, discover, and listen to the creators and artists they enjoy.
Listen to shows from Wondery and other podcasts on Amazon Music at amazon.com/podcasts.