Thursday, December 31, 2020

Newsmax’s Website Records Traffic Spike in November

Newsmax recorded its biggest spike in traffic since TheRighting began tracking right-wing websites using Comscore data in 2018. According to TheRighting’s exclusive analysis of November 2020 mobile and desktop traffic based on Comscore data, Newsmax experienced a 330% increase in year-over-year (YOY) unique visitors to its website.

In November 2019, the site had 3,114,000 unique visitors. That number jumped to 13,378,000 in November 2020. The increase helped Newsmax become the second-most-visited conservative website in November 2020 as tracked by TheRighting.

“November was a triumph for the Newsmax website and it adds another halo to the red-hot Newsmax brand,” said Howard Polskin, President and Chief Curator, TheRighting. “Its strategy of positioning itself to the right of Fox News appears to be working in the post-election environment.” remained the most visited conservative website drawing 129,851,000 unique visitors in November 2020, a 37% increase compared to November 2019.

Among mainstream news websites followed by TheRighting in November 2020, generated 174,772,000 unique visitors, followed by The New York Times Brand (128,474,000 unique visitors) and the (113,685,000 unique visitors). TheRighting follows those three mainstream websites on a regular basis.

Traffic Leaders and Losers Among Top 20 Conservative Websites for November 2020 (by unique visitor percentage increase from year ago)

  1. (+619%)
  2. Newsmax (+330%)
  3. The Gateway Pundit (+323%)
  1. Daily Caller (-20%)
  2. Daily Wire (-7%)
  3. (-2%)
Parler Talk

TheRighting has begun tracking unique visitors to three conservative-friendly social media sites: Parler, Rumble, MeWe. The number of unique visitors for November 2020 are as follows:
  1. Parler (13,484,000; year ago numbers not available)
  2. Rumble (7,787,000; +14% vs year ago)
  3. MeWe (5,187,000; +368% vs year ago)
Each month, TheRighting examines Comscore data on dozens of prominent conservative websites that post original content. TheRighting ranks the top 20 conservative websites on the basis of unique visitors and also provides data on whether unique visitors have increased or decreased year over year. That information is posted on the Metrics section of TheRighting’s website.

TheRighting also publishes a listing of Who’s Who in Conservative Media as well as an A-Z Guide to Right-Wing Media and updates both of them regularly. The guides feature descriptions about prominent right-wing media personalities and websites.

Source: Comscore Media Metrix® Multi-Platform, Custom-defined list, including, but not limited to,,,,,, Total Digital Audience, November 2020, U.S.

No comments:

Post a Comment