South replaces Eric Mastel, who heads to Cumulus Charleston as Vice President/Market Manager.
South joins Cumulus from the Mississippi Broadcasters, where she was General Manager. Prior to that, she was Vice President of WSCG-TV34 in Beaufort, SC, and was formerly Vice President and General Manager for Alpha Media’s radio station group in Savannah, GA.
Bob Walker, Executive Vice President, Operations, Cumulus Media, said: “We are excited to welcome Gigi back home to Savannah. She demonstrated her competitive spirit and passion for this market when she was here before so the opportunity to have her come home was a win for all of us.”
South commented: “To say that I am overjoyed to return to the Savannah-Hilton Head market with Cumulus would be an understatement. A thriving market, a results focused team, the support and tools available from Cumulus and our dominant signals are enough to get anyone excited. Many thanks to Mary Berner, Bob Walker and Eric Mastel for this awesome opportunity.”
Cumulus Media owns and operates six stations serving the Savannah market, including: KIX 96/WJCL-FM (Country); The Ticket AM900/WJLG-AM (Sports); E93/WEAS-FM (Mainstream Urban); Magic 103.9/WTYB-FM (Urban AC); I-95/WIXV-FM (Classic Rock); and News/Talk 630 WBMQ-AM (News/Talk).