Jeff Frank was the voice many people in the Allentown, Easton, Bethlehem market remember listening to growing up in the 60's and 70's.
According to WFMZ-TV69, Frank started working in radio right out of high school and became known as one of WAEB's Good Guys. He later scaled the ranks as sales manager and general manager for both WAEB and The Hawk.
Frank's death has devastated many who worked with him over the years.
"It's sad. I mean he was a good guy," said WAEB Morning Host Bobby Gunther Walsh.
Walsh says Frank was a mentor for him in his early radio days.
Walsh says Frank was a smart guy with great instincts who knew AM radio was changing and made some bold moves to change with it.
Walsh says one thing Frank impressed on him was the importance of giving back.
Frank spent much of his time raising money for charities and causes. Paramount among them was Camelot for Children.