The partnership will feature unique broadcast content on Entercom’s robust portfolio of 35 all-sports stations nationwide, as well as digital content on the RADIO.COM Sports Digital Network, the platform’s new all-digital, daily, live, subscription-free sports network. Entercom recently announced the launch of You Better You Bet, a daily, live sports betting show hosted by Nick Kostos with 24 hours of live podcast content every week as part of this new native digital content offering.
“We are committed to make RADIO.COM Sports and our local broadcast stations the #1 destination for fans to access the very best sports betting information available,” said Mike Dee, President of Sports, Entercom.
“Nobody is better at informing the sports bettor in this fast-growing space than The Action Network. This partnership serves to align their personalities and best-in-class platform with the massive scale of our broadcast portfolio as well as our new highly targeted sports betting digital programming. The Action Network’s contributions to further enhance our You Better You Bet daily podcast will now take that show to the next level as the premier digital audio destination for sports betting enthusiasts.”
“We are thrilled to bring our extensive offering of dynamic sports betting and fantasy content to this partnership,” said Patrick Keane, CEO, The Action Network. “We believe in audio as a vehicle for fueling the growth of our brands and products. Entercom offered the unique blend of massive reach broadcast distribution combined with the expertise and track record in digital we believe will enable us to amplify what we do and reach more sports betting consumers who will ultimately become future Action Network subscribers.”
Entercom owns and operates 35 all-sports stations across the U.S., including WEEI (WEEI-AM/FM) in Boston, WFAN (WFAN-AM/FM) in New York and SportsRadio 94WIP (WIP-FM) in Philadelphia. Additionally, it is the flagship home of 44 professional teams and over 50 Division 1 collegiate programs, including the Golden State Warriors and Chicago Bulls, Philadelphia Eagles and New Orleans Saints, New York Yankees and Boston Red Sox, and University of Oregon, Clemson University and digital rights to University of Notre Dame, among others. This broadcast portfolio reaches over 31 million sports fans monthly and boasts the nation’s leading collection of radio play-by-play coverage.