According to The Philly Voice, the "Good Day Philadelphia" co-host filed the federal suit Wednesday in Philadelphia. It alleges the photo in question was taken by a security camera at a New York City convenience store.
Hepp previously worked for WNYW-TV5 in New York and had been unaware the photo even existed until two years ago, according to court documents filed at the U.S. District Court for the Eastern District of Pennsylvania.
Co-workers notified her that the photo was being used in advertisements for erectile dysfunction and dating websites.
Other named defendants — 10 were not named in the lawsuit — include Giphy and Czech Republic-based WCGZ, S.R.O., which owns the porn website XNXX.com.
The lawsuit claims the defendants' "sexualization" of Hepp's image was used for "prurient and illicit purposes" that have caused "serious, permanent and irreparable harm" to her reputation.
In light of Hepp's high-profile profession, the suit further argues that the photo has "intrinsic commercial value" and that the defendants knew the photo was of Hepp and no one else.