In her new role, Bello will be responsible for developing sales opportunities with key multicultural advertisers and their agencies across iHeartMedia broadcast stations, digital, podcast, events and Premiere Networks, which includes “Tu Mañana and On The Move with Enrique Santos,” “The Breakfast Club” and the “Steve Harvey Morning Show.” She will also work closely with Enrique Santos, Chairman and Chief Creative Officer of iHeartLatino, to create an innovative go-to-market audio strategy for iHeartMedia’s Hispanic portfolio.
In addition, she will also lead sales efforts for the iHeartRadio Fiesta Latina annual mega-concert in Miami, which celebrates the best artists and performers in Latin music today.
“It’s a critical time for audio and media companies with people having a variety of platforms vying for their attention,” said Alan Korowitz, EVP of National Platforms for iHeartMedia. “This is especially true for multicultural audiences. As the leader in audio and a company that reaches more Hispanic and African-American audiences than any other company, iHeartMedia understands that better than anyone. That’s why we’re so excited to have someone with Yesenia’s background and expertise spearheading our multicultural sales efforts.”
“I’m thrilled to join iHeartMedia during a time when cultural sound is creating a seismic shift in the music industry and is reshaping how we consume and how we experience music,” said Bello. “iHeart has a great history of embracing its Hispanic and African-American listeners and I can’t wait to help create an innovative, strategic focus in Multicultural audiences that will deliver incremental growth across iHeartMedia’s portfolio of assets.”