Friday, October 25, 2019

Entercom, Accuweather Partner For Hyper-Local Forecasts

Entercom has announced a digital content integration with AccuWeather, the world’s largest and fastest-growing weather and digital media company. The partnership scales across RADIO.COM, the exclusive digital home for all Entercom content across its robust portfolio of 235 stations.

The AccuWeather widget is integrated across all RADIO.COM station websites, providing hyper-localized forecasts for users accessing RADIO.COM content, including its leading local news and sports radio portfolio and full suite of leading music stations, podcasts and on-demand audio content. The widget will provide current temperature, precipitation, and high and low temperatures in an easy to interpret design and will direct users to the AccuWeather website for more detailed and extensive forecasts.

“This new integration adds real value for our users and we are pleased to team up with AccuWeather, the leaders in the weather information space, to further personalize their experience on RADIO.COM,” said Pam Russo, Senior Vice President and General Manager, RADIO.COM. “Our listeners trust and recognize AccuWeather’s unparalleled weather reports from our on-air programming, and we’re excited to now make this content available to them online.”

“We are very excited to be making AccuWeather’s local forecasts more accessible to more people through this partnership,” says Kurt Fulepp, Chief Product Officer, AccuWeather. “As the leading provider of hyperlocal weather forecasts, AccuWeather is an ideal partner to support Entercom’s emphasis on delivering the most locally relevant content to their audience.”

For over 20 years, Entercom stations, including 1010 WINS in New York, the most listened to news station in the country, News Radio 950 WWJ-AM in Detroit, News Radio 1020 KDKA AM in Pittsburgh and News Radio 1120 KMOX in St. Louis have featured AccuWeather forecasts as part of their programming.

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