Saturday, June 13, 2015

Twin Cities: iHM Launches Pride Radio 96.7

iHeartMedia Minneapolis-St. Paul has launched 96.7 Pride Radio, the pulse of LGBT Twin Cities.

The new 96.7 Pride Radio, the only FM radio station in the country with programming devoted to local Lesbian, Gay, Bisexual and Transgender (LGBT) listeners and allies, will kicked off  5pm Friday with 24 hours of Madonna’s hits, followed by two weeks of non-stop commercial-free music.

96.7 Pride Radio on W244CS  107.9 FM is being fed via KQQL 107.9 FM-HD3, a broadcast extension of the popular digital station Pride Radio on iHeartRadio, iHeartMedia’s all-in-one streaming music and digital radio service, will play the hottest dance remixes and pop hits from artists such as Sam Smith, Katy Perry, Zedd, Nick Jonas, Rihanna and others.

The station’s on-air programming will include an emphasis on local community news, plus several music and entertainment shows throughout the day with popular on-air personalities: Ricky, from 6 – 10 a.m.; Delana, from 10 a.m. – 2 p.m.; Houston, from 2 – 6 p.m.; Pacey, from 6 – 10 p.m.; and Christie, from 10 p.m. – 2 a.m.

W244CS 96.7 FM (170watts)
“June is Pride Month, and I can imagine no better time to launch a station this important to the Twin Cities community,” said Hartley Adkins, Executive Vice President of Operations for iHeartMedia.

“This groundbreaking station represents a place for amazing music and entertainment, but also a platform for the LGBT community. 96.7 Pride Radio is a destination to express opinions, be heard and connect.” The launch of 96.7 Pride Radio follows the success of Pride Radio, iHeartRadio’s digital entertainment destination for the LGBT community, which is consistently one of iHeartRadio’s most listened-to dance hit and remix stations.

“We’re thrilled to bring 96.7 Pride Radio to the Twin Cities LGBT community,” said Don Parker, Pride Radio Brand Manager and Senior Vice President of Programming for iHeartMedia.

“Our Pride Radio programming and content has proven to develop a strong connection with the community on a national level through our iHeartRadio digital platform. With Minneapolis-St. Paul having one of the most active LGBT communities in the nation, we look forward to an even greater bond with local listeners, who will now have a customized version of Pride Radio available on FM in the Twin Cities!"

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