After just two months on the air, Al Jazeera
America is losing ground in the US. The US
offshoot of the Mideast news outfit managed
fewer than half of the viewers who tuned in to its predecessor, Al Gore’s
According to The NY Post, Al Jazeera
averaged just 13,000 viewers a day since its Aug. 20 launch — on par with a
public access channel. In the 25- to 54-year-old audience sought by
advertisers, it drew 5,000 viewers.
The ratings are so low, they are considered a “scratch” and aren’t reported by Nielsen.
“We are making large investments in programming and marketing,” an Al Jazeera
spokesperson said Sunday.
By comparison, 31,000 viewers tuned into Current TV a year ago.
Currently, Al Jazeera
is carried in about 44 million
households. The network lost millions of households when Time Warner Cable
dropped it shortly after its debut. US