Wednesday, November 20, 2013

iTunes Radio Trails Pandora in Twitter Comments

Piper Jaffray said Tuesday it is introducing a new, weekly, Twitter  analysis of tweets in order to “measure the consumer sentiment trends between iTunes Radio and Pandora.”

According to, Piper analyst Gene Munster, who covers, said that while the current data only represents “a snapshot”, over time, it should result in a clearer picture of consumers’ feelings toward the rival streaming music services.

For now, however, that picture is clearly in Pandora’s favor.

Munster said that the first tracking of Twitter sentiment shows Pandora holding “a significant lead in terms of daily tweet activity about the service compared to iTunes Radio.” That activity shows consumer tweeting about Pandora between 300,000 and 600,000 times a day, in contrast to fewer than 50,000 daily tweets about iTunes Radio, which Apple just launched a few weeks ago.

No comments:

Post a Comment