Earlier this year Twitter launched TV ad targeting for US advertisers, which broadens the reach and power of a brand’s television advertising by extending the brand message to Twitter users who we believe have been exposed to the same TV ads.
Thursday, Twitter announced an expansion to our TV targeting suite. The newest feature, TV conversation targeting, now generally available to all US and
advertisers, makes it easy for networks and brands to connect with Twitter
users already engaged with TV.
According to Oliver Young, Revenue Product Manage at Twitter, “The way TV conversation targeting works is simple: through our conversation mapping technology, networks and brands can promote Tweets to users who engage with specific shows, whether or not a brand is running a spot in the program. Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and other innovative TV tie-ins for an additional touch point or message expansion.
“We believe Twitter and TV are highly complementary, and we’re working hard to make the Twitter x TV experience better for users, networks, and advertisers alike.”