Wednesday, November 25, 2015

Pandora Streams Adele's "25"

Whereas Apple Music and Spotify both made statements in response to the no-show of Adele’s 25 on their services at the end of last week, Pandora stayed quiet.

According to Music Business Worldwide, the non-interactive streaming service Tuesday day confirmed that it now has all tracks from 25 locked into its ‘radio’ listening library.

And although the firm’s near-80m users won’t be able to select which songs they listen to, they will all appear, in someone’s ears, at some point on the service.

Clearly, Adele’s team – across September Management, XL/Beggars and Sony/Columbia – have agreed that Pandora is less of a threat to traditional ‘consumption’ than the likes of Spotify.

“Good news radio listeners, you can now hear all songs from Adele’s latest album 25 on Pandora,” Pandora said in a statement yesterday.

“It is clear radio listeners love Adele and are coming to Pandora to enjoy her incredible music. Since ‘Hello’ was added to our platform last month, her total station adds are up 1200%.

25’s US sales reached 2.56m on Monday in the, according to retail monitor BuzzAngle, with more than 3m projected by some for the full chart week.

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