Friday, November 20, 2020

SiriusXM-Pandora CMO Talks About Adjusting To Pandemic

Sister brands Pandora and SiriusXM were impacted very differently by the Covid-19 pandemic. 

The former enjoyed a surge in at-home streaming listeners, while the latter had to deal with fewer people tuning in on their commutes to and from work. In this episode of On Brand, the CMO of both brands, Denise Karkos, tells us how she and her team adjusted to these new consumer listening habits—and we look at a couple of campaigns that came out of those pivots.

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