Urban One has started the transition of WPHI-FM content to a new spots on the dial.
WPHI-FM's "Hip Hop 103.9" format began its transition to its new dial frequency at WRNB-FM at 100.3 FM. Paris Nicole led the transition with the broadcast of her show at 10am, and all of the featured personalities and shows including the Morning Hustle (6-10am), Paris Nicole (10am-3pm) The QuickSilva Show with Dominique Da Diva (3-7pm) and DJ Bran (7pm-12am) will follow throughout the week.
"I am very excited to have 103.9 upgraded to a stronger signal," added Program Director Paris Nicole. "This will take our station and our amazing lineup to the next level with the latest R&B and Hip Hop, which will now be heard on 100.3."
The station will merge the hip hop and R&B music formats, adding songs and elements that were played on both frequencies. 103.9 will add R&B music and 100.3 will add more mainstream Hip Hop. Fans of the Rickey Smiley Morning Show, the DL Hughley Show and Al B Sure in the evenings can now hear them on WRNB-FM-HD2. Also, Urban One will launch a dedicated website and stream those shows at their regularly scheduled times as well.
|100.3 FM (17 Kw)|
"We've got a fierce team that'll bring Philly an R&B and Hip Hop radio station like no other. Paris and her crew have been bringing the heat on 103.9, and now this move to 100.3 is the winning formula we need right now," said Dixon. "Rickey Smiley, DL Hughley will still bring the fun and laughter to WRNB HD-2, and we're adding Love R&B with Al B Sure weeknights, giving Philly a complete young adult R&B listening experience they can enjoy 24/7."