Wednesday, August 12, 2020

NYC Radio: Cuz Says WABC Could Expand Music On Weekends


Cousin Brucie Morrow revealed Tuesday that he will return to his roots hosting “Cousin Brucie’s Saturday Night Rock & Roll Party” on 770 WABC.

“It’s part of one of the most amazing moves I’ve ever made in my life,” Morrow tells Variety. “I was with SiriusXM for 15 years, and they were good years, but I was getting the feeling that I should make a move. I should do something to finish my career circle. Not that I’m finishing — I’ve got plenty to go.”

The Brooklyn-born Morrow, 84, will launch the next phase of his radio career with his first show on Sept. 5, with a special repeat broadcast two days later on Labor Day, he shared. The show will be heard on 77WABC and sister station WLIR-FM 107.1 in Hampton Bays, New York. Both stations are owned by John Catsimatidis’ Red Apple Media, which will also make the show available to fans through its digital media platforms for streaming on phones, smart speakers and computers.

In an interview with Variety shortly after the news hit, Morrow shared his thoughts:

VARIETY: Making this move from SiriusXM back to 770 WABC where it all began is major… the biggest radio personality news of the summer, for many people.
MORROW: I felt that I should get back into (terrestrial) radio. I missed the audience — the people who couldn’t pay the subscription. If you looked at my Facebook page, you’ll see. I think every other mention was WABC radio. Rock ‘n’ roll music in my career really started at WABC.

How did John Catsimatidis orchestrate your return to AM?
John is the gentleman who purchased WABC. He always listened to me on Saturday nights. He would drive in the car with his wife and listen to me. He used to request songs. So he and I became very friendly on the phone. A very major part of live radio is telephone… that is my connection to the audience. One thing led to the other, and eventually the son of a gun bought the station. And we started talking about “what if?” And then sure enough, one day we signed on the dotted line. So I’m very about this change. I’m going to rebuild my audience, and they’re very excited. It also has a national footprint; the radio station streams all over. So that’ll be a very important part of retaining what I’ve built over 50 years, and this audience in the tri-state area is going to be treated to radio on WABC, which has been all-talk. Now on Saturday night, it becomes music radio.

If this goes well, could that open it up to other music in dayparts on the weekend?
Absolutely. It would be an important decision for them to make, and they are doing pretty well with their talk format. But the music format will bring them a whole new audience. They will keep a lot of their audience, but there could be a crossover, and the idea of opening up the weekend to music would be a brilliant idea.

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