Strategic Solutions Research, a global research firm with an office in the Boston area, conducted the survey among 1,532 listeners of the five Beasley Boston radio stations between July 6-16, 2020 as the state was continuing to open up.
Mary Menna, Vice President and Market Manager for Beasley Media in Boston, said, “The company’s study is meant to help their team guide their marketing partners on how to craft the most effective messaging with their advertising and give Boston area businesses critical data as to local consumers’ current state of mind and planned future behaviors."
“It was important for us to conduct this research to get a pulse on Boston consumers for our clients,” said Menna. “People in Boston are optimistic that we will make it through the pandemic. That optimism shows that true Boston Strong grit and determination. They also understand the seriousness of the situation: The great majority of listeners (9 out of 10) support wearing a mask and expect others to do so as well.”
According to Hal Rood, partner at Strategic Solutions Research, while shopping patterns have had to shift online, it does not spell the end of brick-and-mortar establishments. “The overwhelming majority of listeners still plan on making in-person shopping part of their mix, and that includes people under 35.”
To view highlights from the research study and receive additional information, please visit http://advertiseinboston.com/Research-study.