And the figure has more than doubled from the equivalent March week last year, when the average viewer spent just 71 minutes a week streaming.
In the 84% of homes that are capable, streaming represented 23% of total TV usage for the week ending March 22, up sharply from 14% last year.
USAToday reports Hulu on Monday said that over the last two weeks, dramas, movies and kids programming has been viewed more often, including its new original series "Little Fires Everywhere," "This is Us," "Law and Order: SVU" and "Grey’s Anatomy," while comedies and “comfort” shows including "Bob’s Burgers," "How I Met Your Mother" and "Brooklyn Nine-Nine" have also been popular. Netflix on Tuesday listed "Tiger King," "Ozark" and reruns of CW's "All American" as its top shows among U.S. subscribers.
But while Netflix, YouTube, Amazon and Hulu make up the vast majority of streaming activity on TV sets, Netflix and Hulu claimed a smaller share of that viewing than they did last year, the Nielsen data show. Netflix claimed 29% of total streaming minutes for the week ended March 22, down from 36% from the equivalent week last year; Hulu accounted for 10%, down from 15%. YouTube represented 20%, up from 19%. And Amazon inched up to 9%, from 7%. And reflecting big growth in the number of new services, led by Disney Plus and Apple TV Plus, the "other" category jumped to 31% from 23%.
Kids and teens now represent a higher proportion of streamed minutes – 21% of the total, up from 18% last year – as a proportion of the total. The largest group of streamers remains adults ages 35 to 54, who represent about 29% of all streaming, Nielsen says.
⏩ Top streaming content March 16-22, 2020:
- Spenser Confidential* (Netflix)
- The Office (Netflix)
- On My Block* (Netflix)
- Love is Blind* (Netflix)
- Criminal Minds (Netflix)
- Grey's Anatomy (Netflix)
- Hunters* (Amazon Prime)
- The Trials of Gabriel Fernandez* (Netflix)
- NCIS (Netflix)
- Altered Carbon* (*Netflix)