Vice Media, home to hipster culture and other edgy content targeting millennials, is about to get a lot bigger in news, bulking up on journalists and introducing new digital video programming with its signature voice of gonzo journalism and irreverent behavior.
The company has quietly fired more than 60 journalists over the past two months, more than doubling its formal newsroom staff, WSJ reports.
The Brooklyn-based company also plans to invest around $50 million over the next three years in news, introducing live feeds, breaking news and documentaries.
It’s a crowded market, where players like Buzzfeed and traditional TV are vying for young people’s attention. But Vice says rapid growth of its existing news content is evidence that viewers want more of its signature voice on everything from war reporting to health care stories.