Clear Channel announced today that television and media industry veteran Vanessa Adamo has joined the company as Senior Vice President of Brand Partnerships for the Clear Channel Entertainment Enterprises division, reporting to its President John Sykes.
The Clear Channel Entertainment Enterprises division drives the company's brands further into the entertainment and media space, leveraging Clear Channel's 840 radio stations, web and outdoor properties and the iHeartRadio platform to create partnerships and large-scale live, on-air and televised events that support artists' projects, add value for advertisers and position Clear Channel as a 360 degree entertainment company.
By the end of 2014, Clear Channel will have had at least 18 television shows aired on networks domestically, and distributed internationally in over 30 countries around the world, including franchises like the iHeartRadio Music Festival, Jingle Ball and the iHeartRadio Album Release Party Series. In addition, Clear Channel has already had dozens of its events video streamed on its own platforms, as well as on other major consumer platforms like PlayStation®3 (PS3™), Xbox and Yahoo.
In Adamo's newly created position, she will develop opportunities that grow Clear Channel's business by leveraging the company's multi-media platforms for marketing and entertainment partners.
"Vanessa's expertise in both television production and advertising makes her an ideal executive to create and develop branded content for all our platforms at Clear Channel," said Sykes. "She will be integral to leading our partnership efforts as Clear Channel Entertainment Enterprises rapidly creates more content."
Prior to joining Clear Channel, she served as Vice President, Content Director at LiquidThread, Starcom MediaVest group. She worked with both MTV Networks and The CW on award-winning campaigns for Microsoft's Bing, including Bing & MTV VMA's Most Shareworthy Video and Bing & CW's "TV to Bing About." She also led the branded content programs for Windows Phone, Outlook and most recently the launch of Xbox One. Before this, Adamo was Coordinating Producer for 'The Talk,' Producer for The Tyra Show, Producer of NBC Universal's 'The Maury Show.'