Starting today, Macy's and Clear Channel will officially launch mstyleradio, a new digital radio station that captures the spirit of this fusion of culture for a Millennial audience.
Mstyleradio will be the home of today's top hits, fashion expertise and fun experiences. The station, available on iHeartRadio.com and accessible via its mobile app, will also broadcast live in more than 700 Macy's Mstylelab Juniors' and Young Men's departments nationwide.
"We are extremely excited to officially launch mstyleradio in our stores nationwide. This unique station combines the collective resources and skills of Macy's and Clear Channel to create a destination where Millennials will be able to discover new music, enjoy their favorite hits and connect to the latest in fashion and pop culture," said Martine Reardon, Macy's chief marketing officer.
"mstyleradio will be a widely accessible destination that will allow Macy's to connect with our Millennial audience on a regular basis, whether through a mobile device, online or in our stores, delivering fresh and exciting content that speaks to this customer and allows us to leverage our entertainment and fashion expertise."
At launch, the station will feature live Clear Channel DJ's seven days a week, playing established artists, icons and up-and-coming talent. Three DJ's will rotate shifts to provide 15 hours of live coverage per day.
Alex, the station's fashion muse, a 23-year old currently based at Clear Channel Austin, has a passion for fashion and sports. Valentine, hailing from
Y100, will spin a mix of the latest in pop culture and gossip, as well as the
nation's top hits. Always plugged in to social media from Twitter and Facebook
to Instagram, Valentine is the ultimate guy-next-door. And finally, Nathan Fast
rounds out the DJ cast. The wheeler-dealer of the group, Nathan worked his way
up the ladder tackling several radio gigs from Las Vegas
to Idaho and
currently Clear Channel San Diego.