Tuesday, November 12, 2013

TWC Debut New Set With Forecast Always Visible

Starting today, The Weather Channel is about to debut its new set, graphics and slogan.

“We are getting back to our roots as a company,” according David Clark, president, Weather Channel. “We wanted to get back to the core idea that this is a place where people get the weather.”

The biggest change with the graphics is the HD sidebar and ever-present forecast. The network will begin airing forecasts 24 hours a day beginning today.

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