Monday, May 9, 2011

Maddow Leads NBC News Video Consumption

The Rachel Maddow Show enjoys the highest degree of engagment, meaning minutes spent per month, among all the NBC News and MSNBC news programs, according to president Charles Tillinghast, in this inteview with Beet.TV.

Part of its success has been from an online/offline strategy, involving high degree of interactivity around Apps and social media, Tillinghast explains in this video.

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