R.I.P.: Norm Schrutt, Radio Broadcaster, Talent Agent

Norm Schrutt

Following a career that went from heading a major radio group to later building his own talent agency, Norm Schrutt passed away this week at his home in Atlanta, reports Jockline Daily.

Since 1997 Schrutt had served as a talent agent for numerous hosts throughout the U.S.. Among his many clients included Detroit's Mojo (TL) of Channel 955's Mojo in The Morning, who says, "Norm was one of a kind. A true legend! He was my agent for almost 25 years but greater than that he was like a Father to me and all of his clients. Our lives and the lives of our families are better because ‘that’s what Norm did.’

"He had so many famous sayings from ‘Don’t Ever Call My Children Ugly’ to ‘Don’t accept No from someone who can’t say Yes’. My heart breaks for Norm’s true love Tammy, his daughters and grandsons."

“My perspective on Norm might be a little different from others," said Karson Tager of Entercom's Mix 104 Boston. He says although he only knew him for last three years, "He quickly became a friend and mentor. Norm’s first words to me when we started started discussing representation were his favorites words, “show me the Benjamins!”

Cox Tampa's Hot 101.5's Holly, of The Miguel and Holly Show said, "We’re incredibly sad to hear of Norm’s passing, but we know he lived life to the fullest, always. Norm guided us through the ups and downs of our careers, gave wise advice, and he ALWAYS believed in and fought for us. He will be missed very much."

Schrutt joined Capital Cities in 1963 at its Buffalo WKBW outlet as an Account Executive. In 1971 he was made local sales manager and general sales manager in 1974. He was named general manager in 1977. In 1980 he was tapped to manage the company’s two Los Angeles radio stations and the next year was transferred to Atlanta to manage the new purchase of WKHX AM/FM, where he remained until his retirement in 1996. In 1997, he formed his talent agency.