Wednesday, May 25, 2016

Lehigh Valley Radio: WSAN To Flip To ESPN Deportes

iHeartMedia/Allentown PA has announced that WSAN 1470 ESPN Deportes will debut at 12:01 a.m. Thursday. The station replaces Fox Sports, said Craig Stevens, senior vice president of programming of the Allentown-Reading region for iHM.  The station has been airing Fox Sports

"We are excited to welcome 1470 ESPN Deportes and bring 24/7 sports programming to our Spanish-speaking listeners," Stevens said in a statement. "The launch of 1470 ESPN Deportes offers a unique listening opportunity for local sports fans while providing advertisers and marketers with a great way to connect with a Hispanic audience."

WSAN 1470 AM (5 Kw, DA-N) Red=Local Coverage
Hispanics make up 14 percent of the Allentown-Bethlehem-Easton metro area's population, according to Nielsen.

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