This isn’t the first time Dunkin’ Donuts pulled ads from WEEI in response to comments made by the Dennis and Callahan program.
According to The Boston Globe, back in 2003, Little Joe, a gorilla at the Franklin Park Zoo, briefly escaped, causing a sensation. On their show, Callahan’s co-host, John Dennis, compared the escaped gorilla to a Metco student waiting for a bus during a segment sponsored by Dunkin’ Donuts. Metco is a program that places inner-city students into suburban schools.
Dunkin’ stopped airing ads that included the voices of Dennis and Callahan. The two hosts were subsequently suspended for two weeks.
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As for this latest debacle, Zachary said he hopes Dunkin’ will return to the airwaves in the future. “It wasn’t a huge amount of money, but what bothers me more is that it’s not about the money,” Phil Zachary, vice president and market manager for Entercom in Boston said.